Hello ,

Too often early stage founders kill companies by emphasizing efficiency instead of efficacy. We focus on scaling processes from marketing to manufacturing and miss critical opportunities growth and learning opportunities. 

Paul Graham explains why you should manufacture your first devices in your living room or sign up users in person even when you have a perfectly good online form. If I had to choose one essay that all founders should read, it’s Do Things That Don’t Scale.

Startup Candidate: Cliqk. Much of the home IOT market volume is expected to come from DIY (Do It Yourself) devices. But most people are more comfortable with DFY (Done for You). This is what Cliqk aims to help with. Please take a look and let us know what you think.

How Big Is IOT? Stonly and I sometimes worry that we are too enthusiastic about the promise of connected devices. Reports like this don’t help on the projected growth of IOT across B2C, B2B and B2G.

UrbanTech Company Data. Thanks for the great feedback. We only included a few companies, so we’re working on a larger list for an updated version. Please take a look and let us know if we missed anyone.

This week, please meet Anthony Townsend and Doug Chertok. Anthony literally wrote the book on Smart Cities. And Doug has been funding great startups since the Netscape era, most recently at Vast Ventures.

Will you be in SF in November? Please join us in San Francisco on November 11th for a series of UrbanTech talks.


Best,

Shaun

P.S. Missed previous weekly updates? Check out the archive.

P.P.S. Need more Urban.Us? Find Us on Angel.co and Twitter.