BRCK in Fast Company: Made In Kenya, Assembled In America.
Flip over most any Apple product, and you’ll find the company’s famous tagline: “Designed by Apple in California. Assembled in China”. On the bottom of every BRCK is the declaration “Made in Kenya, Assembled in America”. Making products in Nairobi keeps the team focused on the problems they need to solve – unstable power and connectivity. First shipments are going out to people in 45 countries because this is what a lot of the world has to contend with.