“Studying history will not tell us what to choose, but at least it gives us more options”
- Homo Deus - A Brief History of Tomorrow, Yuval Noah Harari
American suburbs are the birthplace of perfectly manicured lawns. That’s not really true. In the middle ages, French nobles put serfs to work growing and maintaining large, inedible crops. Because they could. They launched lawns into the status symbol it’s become today. Their historical meaning versus simple visual appeal, helps explain why innovations like lawnmowers thrived while Astroturf (first installed in 1964) took a while to take root, despite multiple economic, environmental and performance advantages. History can help with product market fit.