'Johnson said, “we show up with this new Nike, and it’s totally untested, and frankly it’s not even all that good - and you guys are buying it. What gives?”
The man laughed. “We’ve been doing business with you Blue Ribbon guys for years,” he said, “and we know that you guys tell the truth. Everyone else bullshits, you guys always shoot straight. So if you say this new shoe, this Nike, is worth a shot, we believe.”'
- Shoe Dog: A Memoir By The Creator of Nike
We’ve been thinking a lot about trust - trust in media, government, investors and startups. It’s never been more important for startups to build trust.
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