Over the last four years, we've met with hundreds of founders building startups to solve urban problems.
We’ve found some unique challenges, so we decided to create a playbook just for founders who want to re-imagine city life.
We can’t make startups easy, but this playbook can help you learn what it takes to build a startup to make cities better.
[NEW] In 2.0 we've also added investment memos that explain why we've made 6 different investments in companies like Bowery Farming, Onewheel, BRCK, Seamlessdocs & Starcity.
1. Better Cities
Large complex challenges and huge opportunity.
2. Public Benefits
It's not enough to focus on customers.
3. Making Money
Too many founders forget this step.
4. Hardware Business Models
Connected hardware means new business models.
5. Selling to Consumers and Businesses
Most of the time, government will not be your customer.
6. Selling to Local Governments
Yes, startups and governments can work well together.
7. Working with Regulators
This comes later. First, show how you make cities better.
8. Your Extended Team
When you solve a real problem, lots of people want to help.
9. Corporate Partners
Are not usually encouraged for startups but they can be great allies.
More than money.
11. Building Trust
With customers, investors and the public.
We’ll cover everything you need to know about managing your audience more effectively, so you’ll see higher engagement rates.